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From wikipedia:

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

This basically means that Search Engine Optimisation is the modification of web pages to improve placement in search engine results pages (SERP’s).

Depending on your level of search engine optimisation training, you may wish to speak to a Search Engine Optimisation Company or you may want to read my SEO Articles on the 10 SEO Steps to Perfection.