Posts Tagged ‘SEO Titles’
The SEO is back
So i confess its been a while since my last post, and i never really got round to completing my 10 SEO Steps To Perfection series, but the truth to it is that the most important step of all is constantly refreshing your content. take a site ive been working on recently. There a provider of Uk Web Hosting solutions, and it has taken a lot of my time. but i do think its at the stage for great things. take the Reseller Web Hosting page, perfecting the text for that page takes time and effort, and definatly a set of usefull SEO tools ive found over at SEOMOZ.org. theres h1 headers, h2 headers, bold keywords, relevant texts, strong link structure, branding images, a good amount of imformation and a clear feature list. This is essentually what your site needs to contain to do well in google, and thats exactly what a Search Engine Optimization Specialist would do for you (although i would never turn down the work!).
check out some keywords for SearchFriendly:
Search Friendly: 3rd for google.co.uk search Result 3 of about 30,200,000 sites
10 SEO steps: 1st for google.co.uk search Result 1 of about 2,260,000 sites
seo location: 3rd for google.co.uk search Result 3 of about 2,570,000
SEO Domains: 2nd for google.co.uk search Result 2 of about 583,000
not bad for a few SEO optimization articles?
if you feel you have a shining example of how to optimize a site, feel free to drop me an email, and ill be more than willing to show how your site is a shining example of SEO and give links. if anyone has any usefull seo information, drop me an email aswell and ill be more than happy to post it.
peace.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have Search Engine friendly URLs. Especially Google (the most important search engine nowadays) can be very picky in regards to URLs that are not Search Engine friendly.
Example (the 2 URLs below bring you to exactly the same page):
http://www.mywebsite.com/ShowCategory.php?CategoryID=13
This URL is not Search Engine friendly and search engines will eventually ignore any page behind it or rank it much lower in search results. Visitors will have difficulties to remember this URL. These kind of URLs often come from dynamic database driven websites. Each page is dynamically created when requested. Look at the forums URL this moment, too. It is dynamically created and not very friendly to search engines or the visitor. You get the idea.
http://www.mywebsite.com/Web-Hosting/
This URL is Search Engine friendly and search engines will spider the page behind it easily. It is keyword enriched to increase search engine ranking. Overall - this URL is easy to be spidered and easy to remember by a visitor.
For one of my own sites I was able to increase the number of pages indexed from 36 to over 150 pages - just by making the URLs search engine friendly. The additional pages were ignored by the search engines because they could not read the URLs properly. The domain used in my example went from 20 pages to 80 within 2 weeks and should go to over 120 pages indexed (by Google) with the next Google update.
How do you make your URLs search engine friendly?
Your web host/web server needs to support the Apache Web Server module “mod_rewrite”. This module allows to rewrite URLs a certain way. By using a “.htaccess” file you can give the web server the necessary commands to work with Search Engine Friendly URLs.
If you need some advice on a host that can provide this service, i would personally reccomend Power-core.co.uk , they are one of the better UK Web Hosts at providing Customers with specific needs. a smaller host is always better for more freedom in website help, a larger host wont waste time on such things, but smaller firms choose to do this to provide a better hosting environment.
How does this really work?
In general - you are faking the nice clean looking URLs and fool search engines and visitors to believe that the URLs of your website are Search Engine Friendly.
Search Engine Friendly URLs work in 2 steps.
1) Your site needs to display the se-friendly URLs.
2) mod_rewrite and htaccess ‘translate’ the Search Engine Friendlyv URL and redirect the traffic to the ugly looking Search Engine Friendly URL in the background (invisible to anyone). You will need to setup the htaccess file with the command how you would like the URL to look like and what does it translate to (a certain ugly looking dynamic URL).
The code that generates the URLs dynamically needs to be adjusted to match the rules from your .htaccess file. You upload the code changes and the htaccess and off you go.
Can every website be modified?
Most websites with dynamic URLs can be modified if the server environment meets the requirements. Each website needs to be looked at separately to get the best results.
The learning curve on creating Search Engine Friendly URLs can be quite challenging. Spend the time and resources on creating Search Engine Friendly URLs. The results can be overwhelming.