Posts Tagged ‘Header Tags’
Search Engine Optimization - 10 SEO Steps To Perfection - Part 2
Today i am going to talk about Title Tags and Header tags.
This is probably the second most important step in Search Engine Optimization.
When google looks at your page, the first thing it sees is your title tags. Its very important to have keyword relevant<title></title> tags, and not just tags like “web hosting” which would return over 200 million results on google. You should have relevant tags such as “UK Shared Cpanel Web Hosting” which will give you a higher ranking, and a more specific type of viewer.
The next thing you need to do is use the <h1></h1> tags to do the same thing as the title, tell google what it is this page is talking about.
You also need to use the <h2></h2> tags to split up the content further, e.g. if your talking about a web hosting, put the keyword relevant tag in <h1></h1>, then you may talk about the control panel, put that in the <h2></h2> then you may want to talk about the operating system, split the content up for more relevancy.
Google is a document reader, googles bot reads your site as if it was reading a book. therefore we have to structure your site for search engine optimization is this way. a chapter header is an important part of a book, and its the same with a web page.