Posts Tagged ‘Grey Hat SEO’
Black Hat And White Hat SEO Methods
There are three types of SEO Methods, Black Hat SEO, White Hat SEO and in the middle of them both we have the Grey Hat SEO (which is a mixture of white and black hat methods).
This SEO Article is going to outline why people class them in this way and how they go about their techniques and what each focus on.
Those who practice white Hat SEO are sometimes said to use “ethical” SEO Methods, and those who Practice Black Hat SEO are sometimes referred to as “spammers”. Those who Pick and choose between the white and black methods are said to practice Grey Hat SEO methods.
But these Labels are not really useful, and don’t account to much meaning wise. I’m what they class as a White Hat. does this make me better that someone who uses Black Hat SEO Methods? Well it doesn’t make me any better as an SEO as Black Hat SEO’ers use completely different ways to me to achieve the same goals.
For instance, i target a website to be visible in google, doesn’t have to have the #1 spot in google, but it defiantly should be around 1-5 in google for maximum exposure over a long period of time. This is ethical SEO as i don’t use any “bad” methods to get my sites listed in Search Engines.
But using Black hat methods you can also score big. A Black Hat SEO knows that eventually there going to get their site banned from google, and will have accounted for this in his business plan.
You see as a black hat SEO, you can score big with a short period of time. Some black hat SEO are proud of the fact there black hat and spammers, as scoring big on certain keywords can make them upwards of £100,000 Per month from their techniques.
What those guys do as SEOs, however, really has nothing to do with what I do as an SEO. sure, we try to target our sites in search engines, but that’s where the similarities end.
I don’t have to panic every time a algorithm is changed in google, or find the latest bug that you can exploit in the search engine to improve ranking. All i have to do is be aware that the search engines are there, and check the relevance of my pages and what the best keywords are to use for that product/service.
White Hat SEOs And Black Hat SEO’s both have their pluses, and lots of people are looking for the types of products/services that black hatters specialise in, but allot of people use these methods, and often are extremely tough to compete with.
The important thing to note, however, is that most sites don’t need to resort to Black Hat SEO.
It all depends on the marketing strategy of the company. long term success, or temporary large pay-offs. choosing between both ways can be difficult, especially as it can be compared to gambling. you could use black SEO methods to get huge gains, but it could all be fixed within a week, meaning you have spent time and resources on a loss, or you could try white hat methods and find that you are trying to compete with other black hat SEO’ers and not get anywhere. of course as a white hat the best way to combat this is to choose another relevant keyword, or more descriptive keywords.
For a company seeking long term success, steer clear of Black Hat seo methods, yes you may get a quick fix, but seeing a drop in google traffic all together when your sites banned, is not a good thing, slow and steady ethical methods my take longer, but the substantial results you will get over time will allow your business to grow at a slow and steady pace, not just a “Quick Fix” of cash.