Search Friendly

hey peeps. Another quick email to let you know about a very useful tool.

http://www.xml-sitemaps.com/ provide a Xml Site map generator which is very easy to use. all you need to do is pass in your homepage url, and it will crawl your site and generate an xml sitemap. Then simply add it to your google web masters account, and google will have an up to date sitemap.

now, the limit is 500 url’s, and you do have to replace your sitemap every time, but they do offer a paid version which automatically does this, and ping’s google with your updated sitemap, when you want it to!

just a quick post to talk about a rather neat tool. ever wondered how google sees your site? well you can with this tool:

Poodle Predictor

its a good idea to see what google sees when viewing your site for a number of reasons:

what does it see first on your page?
when in the crawl does the page content show up?
what alt tags are in the mix and how do they effect your keyword density?

check it out, its a tool ive used many times.

So i confess its been a while since my last post, and i never really got round to completing my 10 SEO Steps To Perfection series, but the truth to it is that the most important step of all is constantly refreshing your content. take a site ive been working on recently. There a provider of Uk Web Hosting solutions, and it has taken a lot of my time. but i do think its at the stage for great things. take the Reseller Web Hosting page, perfecting the text for that page takes time and effort, and definatly a set of usefull SEO tools ive found over at SEOMOZ.org. theres h1 headers, h2 headers, bold keywords, relevant texts, strong link structure, branding images, a good amount of imformation and a clear feature list. This is essentually what your site needs to contain to do well in google, and thats exactly what a Search Engine Optimization Specialist would do for you (although i would never turn down the work!).

check out some keywords for SearchFriendly:

Search Friendly: 3rd for google.co.uk search Result 3 of about 30,200,000 sites
10 SEO steps: 1st for google.co.uk search Result 1 of about 2,260,000 sites
seo location: 3rd for google.co.uk search Result 3 of about 2,570,000
SEO Domains: 2nd for google.co.uk search Result 2 of about 583,000

not bad for a few SEO optimization articles?

if you feel you have a shining example of how to optimize a site, feel free to drop me an email, and ill be more than willing to show how your site is a shining example of SEO and give links. if anyone has any usefull seo information, drop me an email aswell and ill be more than happy to post it.

peace.

Today im going to touch on the need of regularly updated content on your site.

Google’s algorithms are second to none, and a major sign of this is that google only rewards the best content pages with the higher rankings.

here are a few things to note when marketing your website

• Updating Regularly:Update at least a few times a month, ideally you should be updating daily. although daily might be difficult to manage on product website, try adding a blog to your site and posting news about your products, and remember back to Search engine Optimisation - 10 SEO Steps To Perfection - part 1 where i tak about the importance of SEO Relevant content.
• Spelling and grammar: what’s the point of having keywords on your page if your going to spell them wrong… also google doesn’t see a page that has many errors is more important than one with perfect grammar and spelling
• Paragraphs: Keep your paragraphs in your text short. 4-5 lines, remember google was designed on the basis a web page is like a book, you need a good index on it, good titles and good grammar.
• Lists: are always good to get your point across, and like a book, google sees them as a point of interest
• Sentence length: keep sentences mostly brief (10 words or fewer). Medium-length and long sentences should be sprinkled throughout the text rather than clumped together.
• Contextual relevance: your Text must contain numerous terms related to your keywords, as well as stem variations of the keyword.

The more you update your site, the better the results will be in google!

When Developing your site and considering Search Engine Optimization, one of the most important things to do is to look at the keywords you want to use, and how much traffic those keywords get.

For example for this blog, one of my keywords is Search Engine Optimization articles . I need to see what traffic in Search engines this keyword generates.

The First thing you should do is check out the competition. enter the term in google and see how many results are returned.

Today im going to be talking about Website Hosting.

Now you may be thinking, what’s this got to do with Search Engine optimisation? it plays a big part in location based searches.

For instance, saying you have a .com and are targeting a US based audience, you want US Hosting, the same applies for a UK Audience.

If you go to google.co.uk and do a uk search, it’ll only show websites hosted in the UK, whilst if you go to google.com it ll show American websites as well.

For UK Shared Web Hosting i recommended Power-core.co.uk. With their UK Hosted Servers, this will mean google sees any websites hosted on their servers as uk based sites, and helps promotion in the uk search.

For a US Shared web hosting account, i recommended dreamhost.com

Hope this helps! comments?

There are three types of SEO Methods, Black Hat SEO, White Hat SEO and in the middle of them both we have the Grey Hat SEO (which is a mixture of white and black hat methods).

This SEO Article is going to outline why people class them in this way and how they go about their techniques and what each focus on.

Those who practice white Hat SEO are sometimes said to use “ethical” SEO Methods, and those who Practice Black Hat SEO are sometimes referred to as “spammers”. Those who Pick and choose between the white and black methods are said to practice Grey Hat SEO methods.

But these Labels are not really useful, and don’t account to much meaning wise. I’m what they class as a White Hat. does this make me better that someone who uses Black Hat SEO Methods? Well it doesn’t make me any better as an SEO as Black Hat SEO’ers use completely different ways to me to achieve the same goals.

For instance, i target a website to be visible in google, doesn’t have to have the #1 spot in google, but it defiantly should be around 1-5 in google for maximum exposure over a long period of time. This is ethical SEO as i don’t use any “bad” methods to get my sites listed in Search Engines.

But using Black hat methods you can also score big. A Black Hat SEO knows that eventually there going to get their site banned from google, and will have accounted for this in his business plan.

You see as a black hat SEO, you can score big with a short period of time. Some black hat SEO are proud of the fact there black hat and spammers, as scoring big on certain keywords can make them upwards of £100,000 Per month from their techniques.

What those guys do as SEOs, however, really has nothing to do with what I do as an SEO. sure, we try to target our sites in search engines, but that’s where the similarities end.

I don’t have to panic every time a algorithm is changed in google, or find the latest bug that you can exploit in the search engine to improve ranking. All i have to do is be aware that the search engines are there, and check the relevance of my pages and what the best keywords are to use for that product/service.

White Hat SEOs And Black Hat SEO’s both have their pluses, and lots of people are looking for the types of products/services that black hatters specialise in, but allot of people use these methods, and often are extremely tough to compete with.

The important thing to note, however, is that most sites don’t need to resort to Black Hat SEO.

It all depends on the marketing strategy of the company. long term success, or temporary large pay-offs. choosing between both ways can be difficult, especially as it can be compared to gambling. you could use black SEO methods to get huge gains, but it could all be fixed within a week, meaning you have spent time and resources on a loss, or you could try white hat methods and find that you are trying to compete with other black hat SEO’ers and not get anywhere. of course as a white hat the best way to combat this is to choose another relevant keyword, or more descriptive keywords.

For a company seeking long term success, steer clear of Black Hat seo methods, yes you may get a quick fix, but seeing a drop in google traffic all together when your sites banned, is not a good thing, slow and steady ethical methods my take longer, but the substantial results you will get over time will allow your business to grow at a slow and steady pace, not just a “Quick Fix” of cash.

From wikipedia:

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

This basically means that Search Engine Optimisation is the modification of web pages to improve placement in search engine results pages (SERP’s).

Depending on your level of search engine optimisation training, you may wish to speak to a Search Engine Optimisation Company or you may want to read my SEO Articles on the 10 SEO Steps to Perfection.

By Bill Hunt, The ClickZ Network

Web designers don’t understand search optimisation, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.A special report from the Search Engine Strategies conference, December 13-16, 2004, Chicago, IL.

For as long as I have been involved in online marketing and specifically search marketing, there has been a rivalry between web designers and optimizers. What stuck me as a sign of hope was the composition of the “web Standards, Good Design and SEO: You Can Have It All” panel with their collective attitude that we can “all get along” to design web sites that are visually appealing, informative to the visitor and at the same time, be search friendly.

In Danny Sullivan’s opening remarks for this session, he told the attendees that one of the main reasons he created Search Engine Watch was because everyone was busily creating sites for Internet Explorer and Netscape and few were spending any effort designing for search engines which he referred to as the “third search engine.”

Eric Meyer was the first speaker. Eric is a Consultant from Complex Spiral Consulting and gave a very informative presentation regarding web standards but did not make any specific ties to search engine optimisation. He spoke about how following web standards can reduce page weights which save companies money. He also touched on browser incompatibilities, especially in IE but mentioned that transitional design (using a combination of CSS and table layout) can help to bridge the gap.

Standards help users by reducing load time. Other than that, users really don’t care about the code. One point that Eric made (one that many large companies have already known but you don’t see as often in smaller sites) is that by following standards, developers can streamline the creation and maintenance of a site saving the company money. For more information on web standards, Eric suggests webstandards.org, maccaws.org and of course, the worldwide web consortium.

Matt Bailey from the Karcher Group spoke primarily about how web standards help accessibility, specifically for the visually impaired. He showed examples of how sites appear to people with various visual impairments and showed some screen reading programs (JAWS, Window-Eyes, HAL, and Out Spoken) and demonstrated how an over-optimized site would sound when read by one of these programs.

While humorous, it was obvious that brand-conscious companies must look at the broader picture when optimizing their sites. While most of his presentation was focused on development for the visually impaired, Matt did touch on how standards apply to search engine optimisation. He stressed using accurate image ALT attributes, uniquely titled pages, title attributes in links, descriptive text links and the need to reduce JavaScript as important search friendly tactics.

Shari Thurow from GrantasticDesigns.com followed with high praise of Eric and his work with CSS. She emphasized that good site design is most importantly user friendly and engaging enough to get users to convert. Shari reviewed a few case studies to emphasize the fact that your site needs goals and that you have to integrate search into your goal attainment planning.

Shari talked about the conflicting advice given by search engine optimizers and web standards professionals who advocate a limited use of graphics, and branding and marketing professionals who want to load up on graphics and flash to present a compelling offer to visitors. Shari is on the graphics side of the debate, advocating that graphics are better for usability and that too few graphics make a page appear unfocused. She echoed the advantages of CSS on site maintenance and reduced file size and explained one of the biggest problems with CSS is that not all fonts are available to users, causing problems for site owners.

Yahoo’s Tim Mayer said speed is a major concern, and to ensure fast loading page the company uses standards to reduce file size. Tim went on to say Yahoo’s crawlers prefer fast loading sites and that they really don’t put a lot of emphasis on validation. They have not seen a correlation between validated sites and good quality relevant sites.

Though the divide between design and optimisation will continue, this session went a long way to help close the gap and hopefully lead to faster loading sites and a wider adoption of accessibility functionality across the web..

Bill Hunt is the CEO of Global Strategies International.

Want to discuss or comment on this story? Join the Web Standards. Good Design & SEO: You Can Have It All discussion in the Search Engine Watch forums.

1. Thou shalt not use the system without expecting a random reboot
   make sure you back files up, nothing quite like an unexpected reboot caused by windows updates.
2. Thou shalt pay over the odds for semi decent software.
   Windows software is extremely overpriced, especially when you could get an equivalent version free in linux.
3. Thou shalt ignore the community
   Usually passing by on forum posts and so forth laughing at what people cant do.
4. Thou shalt not read documentation.
   Of course, using windows means your instantly a computer/software guru and don’t need to read any of this blurb.
5. Thou shalt OVER use the available support system.
   printer not printing? checked the paper? nope, first youll phone the support line and demand a tech come out to fix it.
6. Thou shalt not search.
   In most cases, your question or problem has already been addressed, but your half-assed attempt to fix the solution normally involves a phone call to your “I.T Friend” and all he had to do to find the fix was 1 keyword in google.
   
7. Thou shalt explore and delete random files.
   Yes, most windows noobies do this. “oh the windows folder, don’t think i need that *delete*
8. Thou shalt use the password of “password”.
   nothing quite like leaving your system wide open to hackers.
9. Thou shalt not try to recreate linux.
   don’t expect your system to always respond or do what you expect, its not linux
   
10. Thou shalt regularly give up.
    if at first you don’t succeed, give up. TRY LINUX

Today im going to be talking about the need for SEO relevant links.

SEO relevant links are a massive step of SEO. Seo relevant links help google and other search engines find your website, and rank it on the weight of the links it has. E.G if the BBC.co.uk had a link to your website, google sees that link, sees its from a top respected domain with allot of visitors, is linking to your page, which must mean the BBc thinks your site is an important site, so the link weight is high. BUT there is a twist to this.

SEO Relevant links means exactly that, links from relevant sites.

For example say you were selling computer parts. you had your site SEO’ed for all your computer keywords. now if you were to get a link from a highly ranked Sports website, this is unrelevant content, so the link weight decreases. but say you had a link from a hardware reviewer, this link is more relevant, so the link weight is higher.

Google has unoffically talked about this in a few videos available from google video about how they rank websites, and SEO Relevant links is a big part of this.

I recommended for getting decent exposure in google is to have around 100-200 SEO Relevant links.

What do you guys think?

Today i am going to talk about Title Tags and Header tags.

This is probably the second most important step in Search Engine Optimization.

When google looks at your page, the first thing it sees is your title tags. Its very important to have keyword relevant<title></title> tags, and not just tags like “web hosting” which would return over 200 million results on google. You should have relevant tags such as “UK Shared Cpanel Web Hosting” which will give you a higher ranking, and a more specific type of viewer.

The next thing you need to do is use the <h1></h1> tags to do the same thing as the title, tell google what it is this page is talking about.

You also need to use the <h2></h2> tags to split up the content further, e.g. if your talking about a web hosting, put the keyword relevant tag in <h1></h1>, then you may talk about the control panel, put that in the <h2></h2> then you may want to talk about the operating system, split the content up for more relevancy.

Google is a document reader, googles bot reads your site as if it was reading a book. therefore we have to structure your site for search engine optimization is this way. a chapter header is an important part of a book, and its the same with a web page.

This is the first part of a series of 10 covering Search Engine Optimization, the 10 steps to perfection.

What aspect of search engine optimization im going to talk about today is Content Relevance.

The first thing to note about content relevance, is that content is the only part search engines can see, eg if you had a red peice of text, all that goole etc are going to see, is the title text, and not the colour.

The second thing to note is that if you have a link from a related site, its going to do more for you than a link from a site that covers a completly different subject.

When writing your articles, make sure you cover your main subject in the text. for example, if you were going to make a site on Computer reviews, make sure that you pick your keywords, and use them in the content of your page.

This is the most important step of your search engine optimization, CONTENT CONTENT CONTENT. i cannot express this enough, having a site full of images means google isnt going to see allot on your page, but a 6 paragraph content section is going to do allot more for your ranks.

When the Internet was young, not so long ago, there were lots of search engines and the conventional wisdom was that one of the first things that you needed to do was to submit your site to all of those search engines. But what about today when a handful of search engines dominate the scene; is search engine submission still important or even necessary at all?

A short answer to both of these questions is a qualified “no.” The major search engines such as Google, MSN, Yahoo and Ask.com (Ask Jeeves) all employ robotic programs “bots” which scour the Internet looking for data (sites) to add to the search engine indices. Whenever they visit a web page they look at the links on that page and follow them. If they follow a link to a new site, that site is then included in their data base. In addition, the bots periodically revisit all the sites that they know about.

If you are curious or want to know how often the bots are visiting your web pages, then look in your statistics information (provided by many hosting firms) or look in your site’s traffic logs. Yahoo’s bot is called Inktomi Slurp, Google’s is Googlebot , MSN uses the MSNbot and Ask.com’s bot is called Askjeeves .

Suppose you have just constructed a new site. How do you make sure that it gets picked up by these “bots”? The best thing to do is to find a site that is already included in the search engines and get a link from that site to yours. Your web designer or even hosting company may wish to link to you. Perhaps one of your friends or colleagues has a website in operation, ask them for a link. Perhaps you have an existing site; then by all means link to your new site.

During the infancy of the Internet search engine submission companies used to warn clients that they had better sign up for a monthly submission program because search engines sometimes “lost” sites or would not find your new material. In the same way that a single submission to search engines is hardly necessary, monthly submissions or submissions of individual urls on a particular website are no longer necessary.

Due to the revisiting patterns of the robots you don’t have to worry about resubmitting your site. If you have some new pages that you want to be included in the search engine, then just make sure that you have easy to find text links to those new pages. A site map page with text links to all of your pages is the best way to ensure that the bots will follow and index all of your pages.

It is rare that a site gets dropped from a search engine, though it can happen if your site violates the terms of service of the search engine, or is down for a prolonged time due to server problems. If you are not sure whether your site is in a particular search engine you can find out by making a search: site: www.yoursite.com . If nothing turns up then your site is not yet in that search engine, or if it had been in that search engine, it is no longer there.

Similarly, if you are not sure how many of your pages have been included in each search engine, make the search: site:www.yoursite.com and the number of results will give you an idea of how many pages are included in that particular search engine.

Despite all that I have said, I have come across sites that had been in existence for a while and still were not “found” by the major search engines. In such cases the best thing to do is to make a few manual submissions at these locations:

http://www.google.com/addurl
http://search.yahoo.com/info/submit.html (and click on the Submit your site for free)
http://search.msn.com/docs/submit.aspx

In the rare case where you suspect that your site may have been dropped from a major search engine such as Google, due to a violation of the search engine’s terms of service the best thing to do is to fix what is wrong and make a re-inclusion request. Google has a special url for this: http://www.google.com/support/webmasters/bin/answer.py?answer=35843

So, in summary, don’t worry about search engine submission to the main search sites, the busy bots are doing most of the work.

There is a term used in the optimisation industry- “content is king”. This is very true. SE’s (Search engines) love content, especially regularly updated content. With this in mind, you must remember that “links are queen”. Having inbound links to your website is a very important factor of the SE’ s algorithms, if you want to increase your visibility on SE’s then you must increase the amount and quality of the links that point to your website. For many small to medium companies the cost of paying for a full time link building campaign is far too expensive.
Companies, webmasters and web site owners should be constantly trying to improve link popularity (inbound links to their website), an increase in inbound links will cause an increase in visibility on the SERP’s (search engine results pages).

The times of “a link is a link” have however passed. Reciprocal links should only be arranged with websites that are about the same topic or share similar content. Websites that reciprocate links with websites that are not similar are deemed as artificially trying to increase link popularity by the SE’s. One way inbound links are more valuable than reciprocals, and remember that it is the quality of links that also bears more weight. One link from an authoritative site with high PR (Page Rank) is worth many links from that friend of yours that just built his personal website!

Anchor text- This is the word or words that are used to link to your website. e.g. “seo consultant ” is anchor text that actually points to my home page www.j-dunn.co.uk. This is often called the links “title”. Use the keywords that you would like a high ranking for as the anchor text.

For instance Smith LTD sell widgets of all shapes and sizes. They would like to rank well for the term “plastic widgets”. They start submitting their website for inclusion in free web directories. When asked for the anchor text or links title during submission it would be far more beneficial to use the text “plastic widgets” rather than Smith LTD.

With all this in mind you should start your link building campaign as soon as possible? Google will spider links to your website several times before accepting their importance, this process is known as “waiting for the links to mature”. This can often take several months.
So, here are my top 10 ways to get inbound links to your website.

1) Submit your website to free web directories. (Make sure you submit to the right category).

One of the most important free web directories to submit to is www.dmoz.org (the open directory) DMOZ is used by Google for all of the contents of their Web Directory. Many SE’s and directories also use DMOZ results for their directories. Google also gives a link to your site from DMOZ a lot of credit. Beware DMOZ is edited by humans and getting listed can take anywhere from 1-18 months, so the sooner you do it the better!
2) Submit your website to premium & paid web directories. (Make sure you submit to the right category).

3) Request website visitors link to your site.

Visitors to your website are there because they are interested in the content/products/services of your site. Ask them to link to your website, webpage. You can even supply the HTML code for them to link to your website. E.g. if you would like to link to this page please use the following code:

4) Write and distribute articles.

Write articles about your product & related services then submit them to article distribution websites. This is a very effective way of getting inbound links. The idea is you place a link to your website at the bottom of each article, then when webmasters use your article as free content for their website they must include the link at the bottom of the article.

5) Exchange links with other similar websites (reciprocal linking).

6) Contribute in forums.

Many forums allow you to place a signature at the bottom of every post. Place a link to your website with the use of anchor text and gain a link for every post you make. Also you may post links to your website in the main topic part of the forum. Do not spam though- Only post links when it is appropriate. It is better to be a good contributor to a forum than spam the forum with un relevant links.

7) Create a blog.

Create an informative blog about your product or services. “Bloggers” are linking fanatics. Get other “bloggers” to link/reciprocal link to your blog and then place links from the blog to your website.

8 Answer questions in Q + A websites.

It is easy to answer questions in places like Yahoo! Answers or Google Groups and provide links to relevant resources. (e g your website!)

9)Paid Links.

Some websites allow you to buy links from their website for a specific length of time.

Generally this is done from websites with high PR (Page Rank). And the purpose of it

is to increase a websites Page Rank.

10) Develop an easy to link to, informative site.

This goes back to “content is king”. If your website is of high quality, good information with no grammatical or spelling errors then web site owners will naturally link to your site.

Article wriiten by Jon Dunn. SEO Consultant, UK. Visit www.j-dunn.co.uk for more SEO Articles.

Blog is abbreviation of weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the information or personality of the author or the type of business or web site.

Nowadays blogs are very popular medium to express opinion, information, history and many more details. Previously blogs are just created for biography of author, famous personality and personal information only. Now blogs are increasingly use by the business community and also by multinational companies.

Now top SEO companies offers companies to prepare business blogs as a powerful tool for search engine optimization for promote their business websites and hence business. SEO blogs are very effective way to explore information about your business, products etc.

One can describe as many information in their blogs in search engine friendly waywhich might not possible to mention in their company’s website. For example if you are manufacturer of some industrial product than in your corporate website you can give details about your company profile, product information, services and other such information while in blogs you can write any information related to your product.

The purpose of preparing blogs means you can include as many topics related to your products and business, from invention of product to most modern technology, formulation, various processes etc. This help you to get better listing in search engine result pages as well as generating more natural traffic to your website related to your business. A properly written Search Engine Optimization (SEO) Blog is an indeed ROI (Return on Investment).

In case if you are launching some new products or something different and you want to domestically or internationally promote your business, blogs are very right and beneficial approach for marketing your products. The major advantage of blogs is all search directories and search engines such as Google, Yahoo, MSN and the others are looking for fresh and new information that is frequently updated, there for chances to get fast listing are more, sometimes in a few day but not always.

Google find daily and updated content, the more often their search spiders will visit your business blog, resulting in top search engine ranking.

Things you can write in Business Blog for Top Search Engine Ranking

For instance, a manufacturer can include following pages related to the business in their blogs,

• History or invention of product
• Stage wise manufacturing process
• Quality, type of material
• Industry wise various applications
• Comparative advantage [ with other competitive products ]
• Latest market trend and technology
• Packaging details
• Rules and regulation in case of import and export
• Major Constrains
• Business Opportunities
• Domestic and global market
• Basic Tips for buying, caring, storage etc

Who should select blog for their business?

• If you have appropriate information to make people aware about your product
• If you would like your website to have top ranking positions in Google, Yahoo, MSN and other search engines
• If you’re unhappy with the results and ROI from internet marketing

Why you should opt to prepare blog for your business?

• For higher search rankings on Google with no paid submissions
• Search engines will most likely position you top with fresh content
• Create visibility with information to generate natural traffic to your website with top search engine ranking and thus great chances for receiving more business enquires
• Google will take only few days for fresh information to be appearing on search result pages.
• Business SEO blogs should be viewed as an additional and parallel solution to fortify communications and ideas to your prospects, suppliers, business associates, customers etc., while at the same time helping your website in the search engines.

Why blogs are Search Engine Friendly?

Blogs are search engine friendly because the text,links are rich, updated frequently, no images or graphics or any plug-in controls, use of CSS, in other word it is fully text or content base and therefore easy for search engine to crawl or search. Optimizing a blog is similar process as optimizing a website. Blogs gives more scope for generating number of search engine friendly keywords and keyword phrases.

You can get good ranking if you follow some basic rules in your blogs. Here are the most important rules to follow to get your posts listed for keywords of your choice.

• In blog domain, use your primary keyword
• In title and header tags of your blog, use most important keyword or keyword phrase
• In the body text, use secondary keywords and keyword phrases
• Use your keywords in the page name and anchor text of links
• Make sure search engines can spider your blog easily
• Update your blog frequently

In Search engine Optimisation, SEO, there are many mistakes to be made. Below is a list of a few most common mistakes that website owners do.

Badly Designed Websites
If your website is designed badly i.e. lack of proper navigation, using frames to save on design times, and large graphics which takes more time to load, and reduce text that you would use instead of the image, these all makes effect on listing in Search Engine. Search engine spiders can actually be blocked from crawling sites that are not well-designed. Therefore a proper web design is very important part of search engine optimisation.

In many sites, images and other script languages are used for fine looks. These are good but not crawl-able i.e. not advisable for search engine optimisation. Try to make your useful links in HTML rather than using images or use of other web script languages. If your page layout change then place HTML link on bottom of your page. It is also good chance to use keywords in anchor text.

Large image size will cause more time to download page, people don’t have time to wait for long time. Make your images in more pieces so it will take less time than single image. Try to make low resolution file where high resolution graphics are not required. If it is essential to use large images then consider using thumbnails and open it in separate page. This may give additional benefit of creating more pages and more text that spiders and bots crave.

Badly written of Content
If we have to rate single largest factor for high ranking in search engine i.e. “content”.

Clarity of content written in site is a very important aspect for search engine spiders, search engine and directory users. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If content is written properly, you can make more targeted keyword and appropriate phrases.

Ideally, you will use those words throughout your copy frequently and may also include them in bold or italics to show search engines that those words are very important in the scope of the page!

Absence of targeted keyword and phrases can break your site. When users go to search engine and type particular keyword related to your site, but if you have not entered that keyword in your body text than your site will not come in listing.

Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.

Any irrelevant keyword or phrase can increase your ranking but think about it – even if you succeeded in ranking well for such a competitive term that you don’t want, how many of the people visiting your site as a result of this search would leave as soon as they see your home page? That’s right, because most of them don’t find what exactly they are looking for. Misspellings, odd spacing, and product feature-specific variations should also be considered. Thorough keyword research can save money and future disappointments.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimize your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are, the more likely you are to convert those visitors into paying customers.

Replica of Content
Do not copy content from other’s website. When Search engines compares your site with other site; if your page is updated later that it consider your site as spamming and it may result into penalty or low ranking of your site. If you use duplicate pages means if you prepare more than one pages with different name and link but if content in page are same search engine will considered as trick and it definitely affect your ranking.

Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index.

Improper use of Meta Tags or Site without Meta Tags
Without Meta tags or improper Meta tags can misguide search engine for irrelevance search that may cause improper listing of your website. Meta tags are used to include Keyword and description tags. It is reserved part especially for search engines. Meta tags help search engines for quick search. It is also helpful to increase ranking in search engines. Make sure to include these Meta tags in all page of your site, and target them for each individual page.

If your website is good in content and also have proper keywords, but not place page title or not used descriptive and appropriate page title than it might harm your ranking. It is better to have different title on every page also use descriptive page title.

Use your title tag, URL, and H1 tags when optimizing site. In a website these are the three most simple and most important for search engine, when it comes to search engine optimization.

Absence of Sitemap for website with more than 10 pages
Without sitemap, user need to search entire site for the content he is searching for which is very tedious and sometime user may quit without going further. For the reason it is very important to prepare sitemap in the website to help searcher and search engine. Sitemap assist web crawlers in indexing websites more efficiently and effectively. Sitemap provides structure of entire site in one page which is very useful for search engine optimization. The sitemap drives the search engine to go directly to the page instead of search for links. This helps a lot in optimization of website in search engines.

Google has introduced an option for generating sitemap of your website. Google sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Google Sitemaps also answers questions you might have about how Google sees your site.

Page Cloaking
The website that contains contents that is specially designed for the search engine is called cloaking site. The search engine checked IP address and keywords of the search query. There are cloaking techniques where the homepage is altered to each and every keyword to make search engine think that your site contains very relevant contents especially designed for the queried keyword or key phrase. Cloaking can result in a penalty that may damage your business as well as ranking.

Over optimisation affects your web site
When you put weight only on search engine ranking then it becomes over optimisation. When you prepare content in your site with more numbers of keywords i.e. keyword stuffed body text; having a too high keyword density may cause an over optimization penalty. This also applies to your page title, your Meta description and Meta keywords, as well as the ALT attributes of your images. That means you can not place stuff of keywords as body text in the site. Therefore, avoid optimizing your pages very much by all way. Try to make website for human being rather than making for search engine robot.

Absence of Back Links or broken links
Your site must be link properly. For example if you open some page in new window and there is no back link or any navigation in that page to return main page than it is just as a deserted island. The other example is if you have placed banner of some of your partner or relevance to your business, when user click on that link and you have not place back link than user may not find way if he wants to back to your site.
It is a good way to link sites that are related to your business and ask them to link of your website. But take care of proper linking. Try and think in terms of traffic and avoid the page rank trap. If a link will bring your site traffic then go for it. If you are in a highly competitive market try to build quality links.

Inadequate Marketing Plan
Ranking will not help if you don’t know what your target market is. Your ranking has to lead with proper marketing strategy that hit your target audience and not just useless hits. Before spending time and money a perfect marketing plan is essential.

Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.To start with, you have to pick a list of target keywords. Try the google Adwords: Keyword tool for selecting the best keywords for your site.

Remember, be specific with your keywords! eg trying to rank well for “web Development” is going to be hard, but trying to rank well for “asp.net web development” is easier to achieve.

Go to google.com, search on the target keyword your website has planned to work on. Then check the top ranking website, learn from it, and do better.

How to do better? Here’s some basic practices…

1. place your optimizes keyword in titles, and make sure you have 1 title per page. to do this all you need to do is use the <h1> tag in very top of the page.

2. place keyword phases in a paragraph or 2 of text at the top of your site.

3. On your web page, set your first graphic with ALT set to your target keyword

4. build a text based sitemap, add ALT if it is an image

5. OPML / RSS site map

6. bold or underline keyword (1 or 2 times only)

7. The key word/phrase should be used again very near the end of the page.

8. try to register a good domain name with keyword (I guess keyword in subdirectory is ok)

9. navigation menu on the right, since google bot looks from top and left.

Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Search engines aren’t all that different from people. When faced with a ton of choices, they want to know which sites are the best. And, the best sites are the ones that give the most accurate and relevant information.

Good content serves three main purposes:

1. Search engines will rank your site higher for keywords and phrases included within your content.

2. Users will return to your site, and recommend it to others

3. Other sites will link to you, which will improve your linking popularity and make your web site visible to the spiders.

But, how do you get good content? Simple. You write it, or get someone else to write it for you, using keywords and phrases your visitors will actually use on a search query.

Feeling a little hot under the collar? Relax. It’s not as difficult as it sounds. Anyone can learn to write for crawler search engines. It just takes a little planning, detective work and focus. Ready to begin? Follow the steps below and you’ll be writing like a pro in no time.

1. Determine which keywords and phrases you want to target

Before you sit down to write anything, you’ll need to decide which keywords and keyphrases are relevant to your site. One of the best ways to do this is to use the Word Tracker keyword tracking service at www.wordtracker.com. Word Tracker receives its data from the Dogpile and Metacrawler search engines and estimates search counts for all other search engines based on its market share. You can sign up for a day, a week, a month or a year.

Another good way to find keywords your visitors are using is to look at your site’s server logs. These will tell you what phrases people are using to find your site. Some keywords will be too competitive. For example, the keywords “real estate” will return hundreds, if not thousands of search results, and may not place your site near the top, but “Houston Real Estate” or is more focused and targeted to a particular query.

If you want your site to be included in local and regional searches you may want to design your site with local searches in mind, even if you also market globally. How do you do this? Just include local keywords such as address, city, state, province and zip code in the header or footer of your web pages. For example:

XYZ Business Consultant, 3657 Acacia Avenue, farnham, Surrey gu12 6rg. Tel: 01252 746 895. Located in Aldershot Surrey, UK.

That way you have a much better chance of getting a first page listing on a localized search.

2. Scatter your chosen keywords and phrases throughout your text.

Let’s say one of the keyphrases you want to target is “cotton duvets”. You’ll want to weave this phrase throughout your copy without making it sound stilted or contrived. Remember, you still need to persuade your prospects to buy your product, so don’t be tempted to write paragraphs like this:

“Our cotton duvets are the softest cotton duvets around. Check out our affordable cotton duvets in our online cotton duvet store now.” While it’s obvious what your keyphrases are, the two sentences don’t exactly encourage your visitor to place an order. Be subtle. Use your keywords to emphasize your point and insert them where they naturally fit, without compromising flow and readability.

3. Review your headings, titles and hyperlinks

Use your keywords in headings, subtitles, page titles (found in the blue bar at the top of your Web browser), bold face and hyperlinks, because these stand out to the search engines. For example, returning to the cotton duvets you may want to change your “contact us” hyperlink to “contact us now about our luxurious cotton duvets.” Or, “learn more about how our cotton duvets can keep you warm and snug this winter”

4. Post keyphrase-rich, informative articles on your site

Another great way to fill your site up with keyword-laden content is to post relevant, informative articles. Every article you post on your site adds more content–content that the search engines thrive on. And, if you write each article as if you are giving the spider a good, healthy meal full of essential keywords, they’ll devour every word, and index it for future use.

You can also post your articles on article directories such as GoArticles, Article City or IdeaMarketers that offer free content to ezine publishers and website owners. That way you’ll spread the word about your site, get some great back links and even free publicity.

5. Publish a Newsletter or Ezine

Newsletters and ezines are another way to add content to your site. If you’ve written articles already, you get to reuse them, and you can create a newsletter archive section on your website.

6. Post a blog or weblog

Blogs or Weblogs are frequently updated journals. that point to articles elsewhere on the web, and to existing on-site articles. The popularity of blogs have spawned blog services such as Typepad and Blogger which make it easy for non-techies to update their sites and add them to an existing web site. Because both the search engines and your site’s visitor’s love new, updated information, blogs can be a great way of adding content to your site on a daily basis. You can use a blog to announce company news or comment on industry news, announce new product details or to create a “brand” or “personality” for your company.

Before you begin publishing your blog, think about what you’re customers want to know. Then, answer their questions on a daily basis. It won’t be long before you’ll have them, and the search engines hooked.

So you have a fantastic website but no one ever visits. You may ask? Why? Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work.

Incredible graphics on a website without any traffic, will do little to fill the coffers. Follow these basic guidelines to ensure that your website will be visited and attractive.

1. Navigation
Both humans and crawlers (search engines) need to be able to navigate your website. Avoid using technology that prohibits the search engine’s ability to spider web pages. The majority of search engines have the ability to follow the links on a website if you use standard HTML. Observe normal convention and make the links obvious and available to all website visitors.

2. Easy to Read
Fonts should be legible and webmasters should utilize white space judiciously. Text on the web page should be easy to read.

3. Speed
Avoid using overly large graphics that are slow to load. Remember you only have mere seconds to capture the visitors attention, do not waste precious seconds with web pages that are slow to load. Search engines too will become impatient and give up on your website if it takes too long to view the content. As a result you should avoid using free hosting services that might be unreliable or slow to respond if you receive any web traffic surges.

4. Consistency
Your website should maintain a consistent look and feel. In other words, all the pages on the website should have a similar look, color scheme and navigation.

5. Above the Fold
The most important information on the your web page should appear above the “fold”. This means that the website visitor should be able to view the most important content without having to use the scroll bar.

6. Contact Information
Include corporate contact information on the website. This lends your company credibility, anyone can pretend to be anyone or anything. Including contact information on a website shows that you are a serious and legitimate business entity.

7. Avoid Javascript /Ajax
Javascript and Ajax are cool, but they are not search friendly. It is best to stick with good old HTML. Search engines at this point are unable to spider the website contents that are displayed using Javascript. This is also true of websites that are dynamically updated with Ajax. Chances are the body of your website will help your website rank well; do not waste the search engine opportunity by using Javascript or Ajax.

8. Meta Data Matters
Each and every web page on the website should contain a unique title and description. Many search engines extract meta data from the website header and use it to classify and categorize the web pages listing. The web page title and description should relate to the webpage contents.

9. Keywords Naturally
Use website keywords and keyword phrases in the web copy in a natural way. Search engines are starting to discern unnatural text, machine generated content and content that is cobbled together by a bot. Write your website’s content for humans not search engines.

10. Web Page Focus
Each web page on a website should focus on one or two keywords or keyword phrases, no more no less. The keywords should be incorporated into the meta tags, and web copy.

An optimized website can bring search traffic and visitors who have a natural interest in your product or service. Optimization should be part of the design process. Before hiring a web designer make sure they understand both your design needs and search engine optimization.